Herbalife Ltd. today announced a four year sponsorship of UK-based Under 20 European Junior Triathlon Champion and World Junior Duathlon Champion Olly Freeman.
In the first major sports sponsorship for Herbalife in the UK, the performance-based contract will run up to the 2008 Olympic Games in Beijing, in which Freeman intends to represent Great Britain in the elite triathlon. The deal makes Herbalife his official nutrition sponsor.
Freeman, 19, is also the current World Junior Triathlon Silver Medallist and the London Junior Triathlon Champion. He will be competing again at this year's Michelob Ultra London Triathlon, of which Herbalife is also official nutrition sponsor, in the junior elite sprint category. This is his last year as a junior.
