Herbalife Extends Triathlon Sponsorhip into Asia
Herbalife Ltd. a global nutrition direct selling company,furthers its involvement in triathlons as official nutrition sponsor of Greece's top female triathlete, Denise Dimaki; current female junior triathlon European champion Anais Moniz of Portugal; and Daniel Chi Wo Lee and Lemuel Ching Yin Lau, both of Hong Kong. Dimaki, 28, a former competitive runner who returned to the sport after giving birth 15 months ago, is ranked in the top 20 in Europe. A fire marshall when she's not competing, Dimaki has been a member of the Greek National Triathlon team since 2002 and placed first in the Balkan and Pan-Hellenic Triathlon Championship in 2005.
Moniz, 17, holds the 2005 world Junior Female Triathlon title and will defend her world title in Lausanne, Switzerland in September at the Lausanne Triathlon World Championships. Already ranked in the top 150 in the world, she was nominated by the Portuguese Sports Associated Press as Most Promising Athlete of the Year 2006.
Lee, 29, has been racing professionally since 2000. He placed first in the Hong Kong International Triathlon Championships, 2000-2004, in the men's elite open category, as well as in the China International Triathlon Championships, 2001-2004, and in France's 2002 Font Romeu International Sprint Triathlon.
Lau, 23, has been competing for four years. He has won numerous titles in the Elite/Under 23 category including the Asian Duathlon Championships, 2006; ITU International Triathlon, 2005-2006, placed 10th in the China National Games, 2005; and won the Asian Aquathlon Championship, 2003.
The product and performance-based contracts states that athletes will compete as part of Team Herbalife, wearing branded kits when competing as ITU (International Triathlon Union) and club regulations permit. They will also be incorporating Herbalife's products into their nutritional regime.
Herbalife is already sponsor of more than 45 events and 25 athletes worldwide including six triathlons and 10 triathletes in a wide ranging program designed to underline the company's commitment to a healthy active lifestyle supported by good nutrition.