February 2006 Archives

Herbalife Ltd. a global provider of weight-management, nutritional supplements and personal care products, today announced a partnership with Velocity Sports & Entertainment, a premier sponsorship and lifestyle marketing agency.

Herbalife has hired Velocity to maximize the value of its current and future sponsorship assets, as well as to provide an innovative approach to the emerging health and wellness category through sports, entertainment, and event marketing. Velocity will be supporting Herbalife's efforts to extend its overall brand strategy into sponsorship activation programs while leveraging Herbalife's global portfolio of sports and entertainment partnerships.

Herbalife Ltd. (NYSE: HLF) announced a three-year extension of its sponsorship of the Toray Pan Pacific Open Tennis Tournament in Japan. This tournament, which is the largest women's tennis tournament in Asia, is a Tier I category event.

The event runs through February 5th at Tokyo Metropolitan Gymnasium.

Herbalife became an official sponsor of Toray Pan Pacific Tennis in 2005. As part of the agreement, Herbalife will have presence at all events during the tournament including courtside signage, as well as sampling opportunities for Herbalife independent distributors.