Herbalife have launched H3O Pro™s an innovative isotonic drink helping to power exceptional performances. Look out for the table that compares Isotonic Drinks.

Comparison of Isotonic Drinks]]> http://www.diets-blog.com/sports/archives/2008/08/isotonic-drinks.html http://www.diets-blog.com/sports/archives/2008/08/isotonic-drinks.html isotonic drinks Sat, 16 Aug 2008 13:52:28 +0000 Extensive research and development has resulted in a science-based isotonic sports drink which offers more than other leading isotonic drinks available to consumers. Here are the key ingredients in Herbalife H3O Pro™ and why they are important in an isotonic drink:

More information on Isotonic Sports Drinks

The NAB is comprised of leading experts around the world in the fields of nutrition and health who educate and train Herbalife independent distributors on the principles of nutrition, physical activity and healthy lifestyle. The board is chaired by David Heber, M.D., Ph.D., director of the Center for Human Nutrition at the University of California, Los Angeles (UCLA).

Pongurgsorn is deputy director of research of the College of Sports Science and Technology at Thailand's Mahidol University. He also serves as a clinical instructor in the rehabilitation medicine department at Faculty of Medicine Siriraj Hospital, Mahidol University.

In addition to his teaching duties, Pongurgsorn is a member of the advisory board of the Physical Activity Promotion Committee of Thailand's Ministry of Health, medical consultant to the Thai National Rhythmic Gymnastic Team, and a consulting physician at Bumrungraj Hospital's wellness center. He has also served as his country's team doctor in multiple Special Olympics, female national volleyball, and other sporting events.

Pongurgsorn holds a doctor of philosophy and master's degree in kinesiology from University of Illinois at Champagne-Urbana and earned board certified rehabilitation medicine training from Siriraj Hospital after his doctor of medicine from University of the East Ramon Magsaysay Memorial Medical Center, Philippines.

Sports Nutrition

"The national and international appeal of soccer and of the Los Angeles Galaxy club in particular, is a natural fit for our global philosophy of promoting a healthy, active lifestyle," said Herbalife CEO Michael O. Johnson. "We have had tremendous success partnering with many AEG-owned properties in our effort to build our brand image and allow our independent distributors increased access to new customers."

A cornerstone of the multi-year, multimillion dollar agreement is the ability for Herbalife to showcase its brand name on the front of the team jersey. For the first time in the history of team sports in the United States, a professional league will allow its franchises to sell "sponsorship rights" on a primary position of the players'
uniforms. A long-accepted practice for soccer and other teams internationally, the 2007 MLS season will mark the first time a U.S. league will permit this marketing platform for team sponsors.

"Without a doubt, this is a milestone event in American sports marketing," said Shawn Hunter, President, AEG Sports and Chief Marketing Officer, AEG. "With the tremendous amount of global exposure the Galaxy is expected to generate in the upcoming season, the time was clearly right for a professional league in the United States to create this branding platform."

"The high caliber of play as well as the acquisition of international players has truly raised the interest and visibility of MLS in the Untied States and worldwide," said Timothy J. Leiweke, President & CEO, AEG. "The league's exceptional national broadcast contracts with ABC, ESPN, HD Net and Univision, the number of new soccer-specific stadiums opened or being built and the remarkable success of the recent World Cup ratings in the United States indicates a new day for American soccer and the sport."

"Additionally, Herbalife's support of the Galaxy raises the bar for our club while being a tremendous boon for the sport," continued Leiweke. "We've had the opportunity to work with Herbalife since 2005 and no other company activates a sponsorship as well as they do. Herbalife sponsorship of AEG properties has grown over the past two years and their distributors have become a familiar sight at The Home Depot Center and our other events."

"Soccer brings people together, and bridges across nationalities and borders," said Greg Probert, Herbalife's president and chief operating officer. "We have 1.5 million independent distributors in 64
countries. With upcoming Galaxy matches scheduled for the United States, Mexico and Asia and the worldwide interest in soccer, we'll be supporting our distributors with branding in their own backyards and on a global scale."

Herbalife first became a sponsor of AEG-owned and operated events in 2005. The Herbalife name will appear in conjunction with the team name on all official team wear and replica jerseys and other select team merchandise. The agreement also makes Herbalife the official sponsor of all international and exhibition games; provides it with
increased media exposure, including television commercials and radio spots; exposure on the 110, 10, 405 and 91 freeways; and Web presence and sponsorship of Los Angeles Galaxy grass roots and community programs.

About Los Angeles Galaxy One of thirteen Major League Soccer (MLS) clubs, the Los Angeles
Galaxy were founded on June 15, 1994, and play all of the club's home games at The Home Depot Center on the campus of California State University at Dominguez Hills in Carson, Calif. The L.A. Galaxy are one of the premier teams in MLS, boasting five championships, including the MLS Cup (2002, 2005), U.S. Open Cup (2001, 2005) and
CONCACAF Champions' Cup (2000). For more information, visit the official website at www.lagalaxy.com.

Liftoff is the effervescent boost that fits in your pocket. Drop a tablet in 8oz of water anytime you need a mind-body boost to help you get through your day. Individually-wrapped tablets are perfect for an on-the-go boost.

Exclusive Blend of Nutritional Supplements
Liftoff is the only energy drink with Panax ginseng and gingko biloba at clinical levels proven to enhance mental performance*. Plus Liftoff energy drink provides over 100% RDI of the antioxidant vitamin C, and vitamins B6 and B12 for enhanced energy production.

How do energy drinks affcet performance

Team Herbalife

Herbalife has expanded its Medical Advisory Board with the addition of Ralph Rogers, M.D., Ph.D., a specialist in sports, musculoskeletal medicine and exercise physiology, based in Birmingham, UK, where he is also a research fellow of Wolverhampton University.

Ralph is a private practitioner specializing in sports medicine, rehabilitation of musculoskeletal injuries, human performance, corporate wellness and occupational medicine. He has lectured and tutored for the British Association of Sports and Exercise Medicine (BASEM) and is a former chairman of BASEM (West Midlands), and consults with various companies dealing in sports medicine and human performance in both the U.S. and Europe.

Additionally, Ralph is currently medical advisor to: The Trinidad and Tobago World Cup Football Team, Club doctor for the Walsall Football Club, West Midlands England, Sports physician for the Warwickshire County Cricket Club in Birmingham, UK.

Ralph has been awarded numerous fellowships and has published extensively in his areas of expertise. He earned a Diploma in Sports Medicine from The Royal College of Physicians of Edinburgh, the Royal College of Surgeons of Edinburgh and the Royal College of Physicians and Surgeons of Glasgow, UK; PH.D., in exercise physiology from University of Maryland, U.S.; M.D. in medicine, surgery and obstetrics and bachelor of science degree.

Los Angeles Galaxy soccer players Herculez Gomez and Chris Albright have been signed by Herbalife for distributor promotions and other brand-building activities. The company is also the presenting sponsor of the LA Galaxy and will continue a strong presence with stadium signage and sampling booth at The Home Depot Center in Carson, Calif.

Originally open only to professional athletes when it was founded at the beginning of the 20th century, the Warsaw Marathon now attracts a wide range of participants from all walks of life. Last year attracted a record field of more than 2,000 runners from 30 countries and five continents and several thousand more spectators.

As official sponsor, Herbalife joins a significant range of dynamic brand names including marathon title sponsor Flora. As part of the three year sponsorship deal which runs through 2008, the traditional fun run will be renamed the "Herbalife Fun Run."

Dozens of Herbalife staff and independent distributors will take part in the event as part of Team Herbalife. Last year the company was awarded the title of "Running Friendly Company" for having the largest number of participants in the event.

Former Olympic bronze medallist Elaine Youngs and her partner Rachel Wacholder are also sponsored by Herbalife. The players will be featured in various promotions for Herbalife and its Liftoff(TM) brand, which is the Official Energy Drink of the AVP Volleyball Tour through 2007.

Scott, 32, considers himself one of the shorter players at 6 feet 5 inches. He began playing volleyball at 15 and continued to play while attending the University of Hawaii. A native of Kailua, Hawaii, Scott was awarded the AVP Most Improved Player 2005. He won his first Tour title in 2004 at the Tempe Open with partner Todd Rogers. The duo also won the "Best of the Beach" in Honolulu in 2005.

Herbalife continues its multi-year sponsorship as nutritional advisor of the AVP Tour which kicks off March 31st in Ft. Lauderdale, Fla., followed by tournaments in Tempe, Ariz., several locations in Calif., Brooklyn, N.Y., Boulder, Colo., Las Vegas, Nev., and Lake Tahoe, Nev. The AVP Tour is a national touring series that features more than 150 of the nation's top male and female professional beach volleyball players. Herbalife will have a presence at all Tour events with guaranteed rotational signage and static center court banners. Herbalife will also receive commercial units during AVP broadcasts on NBC and Fox Sports Net. Additionally, Herbalife independent distributors will sample several of the company's brands at all events.

Herbalife will be the official nutrition sponsor of the Lidingoloppet cross country race in Sweden, the world's largest cross country race.

The race takes place September 22nd - 24th when approximately 30,000 runners from around the globe come to take part in the three-day sport festival held on the Lidingo island outside Stockholm.

More than 300 Herbalife staff and independent distributors will take part in the event as well as offer sports supplements sampling opportunities for participants and spectators.

The Lidingoloppet, or 'Lidingo Run' is an event where everyone participates with a different personal challenge -- some to win, some to improve on last year and some to just enjoy a great day out. It attracts thousands of spectators.

The championship, which is comprised of seven phases that take place in four Brazilian cities, will kick off on March 19, 2006 in Santos. Each race has approximately 900 participants, who come from Brazil's 27 states and from various South American countries.

The Brazilian Triathlon Trophy ("Trofeu Brasil") is a competition in which athletes accumulate points during its seven phases and the winners are announced at the end of the competition.

Herbalife is already nutrition partner of the French Ski School at Val d'Isere for the four-month 2005/6 season.

In total, the sponsorship deals will enable the company to take the brand to an audience of more than 50,000 athletes and sportsmen and several million spectators at the events and via media and broadcast coverage.

The Gerardmer Triathlon takes place September 7th - 10th and is the only European qualifying leg for the Wildflower and the Escape from Alcatraz World triathlons in California. Herbalife is one of four main sponsors and Herbalife independent distributors and employees will be taking part both individually and in teams, representing Team Herbalife.

At the Ironman France in Nice, Herbalife will be the official partner of the Expo Village which attracts thousands of spectators throughout the five-day event in June, culminating in the Ironman Race on June 25th.

Herbalife has hired Velocity to maximize the value of its current and future sponsorship assets, as well as to provide an innovative approach to the emerging health and wellness category through sports, entertainment, and event marketing. Velocity will be supporting Herbalife's efforts to extend its overall brand strategy into sponsorship activation programs while leveraging Herbalife's global portfolio of sports and entertainment partnerships.

The event runs through February 5th at Tokyo Metropolitan Gymnasium.

Herbalife became an official sponsor of Toray Pan Pacific Tennis in 2005. As part of the agreement, Herbalife will have presence at all events during the tournament including courtside signage, as well as sampling opportunities for Herbalife independent distributors.