Agreement Makes the Liftoff(TM) Energy Drink the Official Energy Drink of the Series Through 2007 Along With a Season-Long Sponsorship of Three Athletes ~
LOS ANGELES, June 7, 2005 /PRNewswire-FirstCall via COMTEX/ -- AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc. (OTC: AVPN), a lifestyle sports entertainment company focused on professional beach volleyball, and Herbalife Ltd. (NYSE: HLF), have jointly announced a sponsorship agreement that will make Liftoff(TM), Herbalife's new effervescent energy drink, an official sponsor of the AVP Nissan Series through the 2007 season. The AVP Nissan Series is AVP's national touring series that features more than 150 of the nation's top male and female professional beach volleyball players.
As part of the contract, Liftoff(TM) will have a presence at all fourteen events throughout the 2005 season including the presenting sponsorship of the AVP Championship Series Opening Weekend and event, which this year is the Cincinnati Open taking place June 30th through July 3rd. Liftoff(TM) is guaranteed stadium and outer-court signage and commercial units during AVP broadcasts on OLN, NBC and FOX Sports Net. Liftoff(TM) will also have a presence within sponsor village, stadium on-court branded sunglass cloth and the rights to AVP images and footage of athletes through the 2007 season.
In addition to the company's sponsorship of the AVP Nissan Series, Herbalife has also signed three AVP athletes, 2004 Olympic bronze medalist Elaine Youngs, 2004 Olympian Stein Metzger and rising star Jason Ring to a season-long endorsement. As part of the endorsement, players will wear the Liftoff(TM) logo on a hat/visor or armband at all events and take part in on-site autograph sessions throughout the season.
"We are extremely excited and optimistic about our new Liftoff(TM) sponsorship," said Leonard Armato, Chief Executive Officer of AVP. "Herbalife's Liftoff(TM) is a great partner for us, and our events provide Herbalife with a perfect platform to launch their dynamic, new product. We appreciate that Herbalife has taken an active interest in our athletes and look forward to finding new ways to grow together in the future."
"The AVP Nissan Series embodies the energetic spirit of Liftoff," said Michael O. Johnson, chief executive officer of Herbalife. "Stein, Elaine and Jason are perfect representatives for the brand, which is creating a huge amount of excitement for our distributors around the country."
For the first-time ever, Liftoff(TM) will present the "Rookie of the Year" award to both a male and female player at the season-ending banquet and will give each recipient a $5,000 cash bonus.
About the AVP
AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, currently sponsored by Nissan and referred to as the AVP Nissan Series, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP will stage 14 events throughout the United States in 2005. All tournaments will be televised live (or same day) on either Fox Sports Net, OLN or NBC Sports. Professional beach volleyball is one of the most exciting and fastest growing sports in the United States today. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com.Lift Off Energy Drink
Tony
Have you tried Herbalife Liftoff Energy Drink?
Awesome energy drink. Seems as though Herbalife was thinking about the military when they put this one together. This product is ideal for those in the military. Not only does it provide you with energy, enhance your ability to focus, but it also is packaged so that you can carry it in your butt pack! Ideal for Servicemembers! Have to stand a night shift on a sentry post? Try Liftoff! Going on patrol and need to be alert? Try Liftoff! Driving a long convoy? Try Liftoff! Individually packaged ... just for you.